Creator Spotlight: Sara Steptoe–Campbell

Meet Sara Steptoe-Campbell: The Force Behind Ric Edelman's "The Truth About Your Future" Podcast

The podcasting world has its share of glittering stars, but behind each successful show lies a team of experts ensuring that the episodes go live without a hitch. One such expert is Sara Steptoe-Campbell, the Marketing Manager for Ric Edelman's podcast, "The Truth About Your Future."

Ric Edelman, a luminary in the financial advising realm, needs little introduction. He's the nation's most acclaimed financial advisor, a #1 New York Times bestselling author of 12 books on personal finance, and the founder of the largest financial planning firm in the nation, according to Consumer Reports. Ric Edelman made a significant transition in 2023 when he moved from his 30-year-long AM radio show to podcasting. Now, he's producing content five times a week. But how does his podcast reach its audience? That’s where Sara comes in.

You can check out The Truth About Your Future here: https://www.thetayf.com/

From Marketing to Podcasting: Sara’s Journey

"I'm currently the Marketing Manager for Ric Edelman," says Sara. She goes on to explain that her role includes a myriad of tasks from writing show notes to pulling out highlights for shorts and reels, as well as creating and posting content on social media. With a background in marketing and writing, Sara's entry into the world of podcasting was almost natural. "I am only a year into the podcast industry, and naturally fell into it with my marketing + writing background."

Standing Out in a Crowded Field

When it comes to working with clients on their podcast projects, Sara stresses the importance of differentiation. "It's all about standing out," she asserts. "Everyone has a podcast these days, so how do you get people to watch/listen to YOURS?" This ethos drives her approach to helping Ric Edelman's podcast carve out its unique space in a crowded market.

Crafting a Memorable Narrative

So, what makes a podcast truly gripping? Sara believes it's a mix of elements: "Humor, quirkiness, being provocative (to a point), KNOWING what you're speaking about, and being short and to the point." These are the ingredients she recommends for an unforgettable listening experience.

A Goldmine of Resources for Aspiring Podcasters

As for those looking to start their own podcast, Sara's advice is to tap into the power of online communities. "Join the many groups on Facebook and LinkedIn available for podcasters—you'll get tons of ideas and tips from so many different creators from different industries," she advises.

Embracing Technological Innovations

One might wonder how a podcast marketing manager maintains efficiency in an industry that demands constant creativity. According to Sara, the answer lies in technology. "AI is a total game-changer," she states. Specifically, she cites her experience with Podium, a tool that has significantly eased her workflow. "I love Podium so far because it's saved a ton of time on my end and improved my productivity." Rather than grappling with writer's block for headlines or show notes, Sara uses Podium to generate these crucial elements. "I'm no longer just copying/pasting from the transcripts anymore—I'm actually using language generated by Podium to hook the listeners in."

As podcasts continue to dominate the audio entertainment landscape, experts like Sara Steptoe-Campbell prove indispensable in maintaining the quality and reach of these platforms. Her unique approach to marketing, content creation, and utilization of AI tools like Podium exemplify the future of podcast production and promotion.

If you're curious to check out Ric Edelman's "The Truth About Your Future," you can find it on their official website.