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How to Edit Your Video Content Like a Pro, Without Being a Pro

Editing video is a complex craft, but a few tricks can put you ahead of the curve


Learn about the top video editing software options, essential techniques, and AI tools to create professional-looking video content without being an expert in the field.

Introduction: The Importance of Polished Video Content for Podcasters and Creators

You don't need to be a pro to create engaging and high-quality video content—there are many tools out there available today that have professional looking templates ready to go. With the right tools, techniques, and a little help from AI, you can edit your videos like an expert and grow your audience. In this article, we'll explore top video editing software options, essential techniques, and AI tools to revolutionize your content creation process.

Top Video Editing Software Options for Non-Professionals

It's essential to choose the right video editing software to make your content look professional. Canva actually published a great overview of the “non-professional” video editors here: https://www.canva.com/learn/best-free-video-editing-software/

Essential Video Editing Techniques to Elevate Your Content

To create professional-looking video content, it's crucial to master a few key editing techniques:

  1. Cutting and Trimming: Remove unwanted footage and tighten your video to maintain a consistent flow and pacing.

  2. Transitions: Use smooth transitions between clips to create a seamless viewing experience.

  3. Color Correction: Enhance the visual appeal of your videos by adjusting colors and exposure levels.

  4. Text and Graphics: Add titles, captions, and graphics to provide context and enhance the storytelling aspect of your video.

AI Tools for Creating Video Clips and Audiograms: Revolutionizing Content Creation

AI-generated tools like Podium can help you create video clips and audiograms to boost your content's visibility. By analyzing thousands of "quotable moments," AI can identify interesting or funny segments from your podcast or video, generating shareable clips that attract more viewers.

Podium does not yet have audiograms and does not currently output video clips, but it is actively being developed and will be available within a couple months. For now, Podium already finds highlights in the text files which you download—you can use the video software mentioned in the last section to find these clips and create the marketing content you need.

Tips for Efficient and Effective Video Editing Workflow

  1. Organize Your Footage: Keep your files well-organized for easy access during the editing process.

  2. Create a Rough Edit: Assemble your clips in a rough sequence before fine-tuning the details.

  3. Use Keyboard Shortcuts: Learn and use keyboard shortcuts to speed up your editing process.

  4. Review and Revise: Watch your video multiple times and make adjustments as needed to ensure the final product is polished and professional.


You don't need to be an expert to create professional video content. By choosing the right editing software, mastering the basics, and leveraging AI tools like Podium, you can elevate your content quality and grow your audience in short order. So, roll up your sleeves and start editing your video content like a pro—without actually being one.

Try Podium today

Get 3 FREE hours free to try Podium when you sign up.

Try Podium today

Get 3 FREE hours free to try Podium when you sign up.